Meta has announced the rollout of “Incognito Chat” with Meta AI on WhatsApp and the Meta AI app, introducing what it calls a “completely private” way to interact with artificial intelligence.

Privacy First

• Conversations in Incognito Chat are processed in a secure environment that even Meta itself cannot access, ensuring no one can read the exchanges.
• Messages disappear by default, creating temporary, private sessions designed for sensitive queries such as health concerns, financial questions, or career advice.

Different From Other Apps

• While other platforms offer incognito-style modes, Meta emphasizes that its system is unique because neither incoming questions nor outgoing answers are visible to the company.
• Built on WhatsApp’s Private Processing technology, the feature is designed to be invisible to anyone except the user.

What’s Next

• Meta plans to expand privacy-focused tools with Sidechat, which will allow users to privately consult Meta AI within ongoing WhatsApp conversations without disrupting the main thread.
• The rollout of Incognito Chat will take place gradually across WhatsApp and the Meta AI app in the coming months.

Broader Context

The move reflects growing demand for secure AI interactions as people increasingly rely on chatbots for personal and sensitive matters. Meta positions Incognito Chat as part of a broader strategy to integrate AI into everyday communication while addressing privacy concerns.

Image credit: Meta